2026 SPONSORS
Supporting one of Houston’s biggest holiday events and supporting a great cause at the same time.
When?
Thursday, November 26th, 2026
6:00am – 10:30am
Race Heats Begin at 7:00am
Where?
Saint Arnold Brewing Company
2000 Lyons Ave,
Houston, TX 77020
Who?
Event Attendance Estimated to be
10,000
(Full Sell-Out Expected)
All about The Turkey Trot
The Turkey Trot Presented by Saint Arnold Brewing Company is Houston’s Thanksgiving morning tradition that will bring thousands together on November 26th. This inclusive family-friendly event features a 5k Turkey Trot, 10k Turkey Trot, and 1-Mile Family Walk.
The Turkey Trot Presented by Saint Arnold Brewing Company, is a fundraiser for CoolxDad – a nonprofit dedicated to aiding and uplifting all fathers of color striving to build a better world for their families and serve their communities by creating opportunities for men to heal, gather in fellowship, and be engaged with their families and communities.As we celebrate this special holiday, we invite you to become a sponsor of this heartwarming event.
Supporting CoolxDad
More than 18.3 million children live in a home without the physical presence of a father. 50% of that number is made up of African Americans and Latinx descent. Millions more have dads who are physically present but emotionally absent. If it were classified as a disease, fatherless would be an epidemic worthy of attention as a national emergency.
CoolxDad’s mission is to aid and uplift all fathers of color who are striving to build a better world for their children and serve their communities.
Supporting the Houston Food Bank
The event will also support the Houston Food Bank through a Thanksgiving Day food drive hosted at Saint Arnold Brewing Company.
Participants, partners, and members of the surrounding community are encouraged to donate non-perishable food items, extending the event’s community impact by helping provide essential food assistance to Houston-area families during Thanksgiving and the holiday season.
Partner with The Turkey Trot
Partner with a beloved community event and elevate your brand’s visibility by sponsoring The Turkey Trot. This sponsorship offers extensive online and offline marketing opportunities, allowing you to make a meaningful impact while being part of a cherished Thanksgiving tradition. We work closely with each partner to ensure your brand gains the exposure it deserves in return for your support. Thank you for considering this opportunity!
Our participants come primarily from the Greater Houston area, especially within the inner 610 loop. We have an equal mix of male and female participants, with ages ranging from 13 to 88. Notably, 40% of our participants are in the prime demographic of 25-35 years old.
Expected Attendance
More likely to engage
Ways to get involved
Participant Heatmap
Kevin Barnett
kevin@theturkeytrot.org
Director of Partnerships
CEO @ CoolxDad
Questions?
Get in touch with us! 🙂
Sammy Butts
sammy@theturkeytrot.org
Race Director
CEO @ Fathom Events
2026 SPONSORSHIP LEVELS
Level 1: PRESENTING SPONSOR
Level 2: Diamond Sponsor
– Recognition (company name & logo) on all marketing/pre-promotional pieces.
– Premium logo placement on all start/finish line and additional race day banners.
– Premium logo on the BACK of all race participant t-shirts .
– Logo placement with website click-through on race website.
– Exposure through social media campaigns (Facebook and Twitter).
– Opportunity to provide a promotional item or flyer in participant race bags.
– Dedicated tent space at event post-race party.
– 10 complementary race entries.
with Support of: $8,000
Level 3: GOLD Sponsor
– Recognition (company name & logo) on all marketing/pre-promotional print pieces.
– Logo on the BACK of participant t-shirt batches printed for this race.
– Logo placement with website click through on race website.
– Exposure through social media campaign (Facebook and Instagram).
– Opportunity to provide a promotional item or flyer in participant race bags.
– Dedicated tent space at event post-race party.
– 5 complementary race entries.
with Support of: $6,500
Level 4: Silver Sponsor
– Recognition (company name & logo) on all marketing/pre-promotional print pieces.
– Logo on the BACK of participant t-shirt batches printed for this race.
– Logo placement with website click through on race website.
– Exposure through social media campaign (Facebook and Instagram).
– Opportunity to provide a promotional item or flyer in participant race bags.
– Dedicated tent space at event post-race party.
– 4 complementary race entries.
with Support of: $5,500
Level 5: Platinum Sponsor
– Logo on the BACK of participant t-shirt batches printed for this race.
– Logo placement with website click through on race website.
– Exposure through social media campaign (Facebook and Instagram).
– Opportunity to provide a promotional item or flyer in participant race bags.
– Dedicated tent space at event post-race party.
– 4 complementary race entries.
with Support of: $4,500
Level 6: Platinum Sponsor
– Logo on the BACK of participant t-shirt batches printed for this race.
– Logo placement with website click through on race website.
– Exposure through social media campaign (Facebook and Instagram).
– Opportunity to provide a promotional item or flyer in participant race bags.
– Dedicated tent space at event post-race party.
with Support of: $2,500
VALUE IN-KIND PARTNERS
– Food, Beverage, Apparel & Give-a-Ways.
– Company recognition on event website.
– Logo placement with website click through on race website.
– Exposure through social media campaign (Facebook and Instagram).
– Opportunity to provide a promotional item or flyer in participant race bags.
– Dedicated tent space at event post-race party.
with Support of: $500 + Goods Donation
EVENT DAY BOOTH/TENT SPACE
– Dedicated tent space at event post-race party.
with Support of: $250
Questions?
Get in touch with us! 🙂
Kevin Barnett
kevin@theturkeytrot.org
Sammy Butts
sammy@theturkeytrot.org
OUR EVENT PARTNERS
2025 EVENT COMMITTEE
Sammy Butts
RACE DIRECTOR
Sammy Butts is the Executive Producer at Fathom, a production company based in Houston, Texas. Known as the driving force behind some of the region's most influential ticketed events, Sammy’s background in architecture and the arts fuels his passion for diverse creative pursuits, including everything from production design and marketing, to music, filmmaking, and design-build. "Encouraging togetherness is my life's work."
Kevin Barnett
FOUNDER OF COOLXDAD
The founder and director of CoolxDad, hails from Brooklyn, New York. His journey is rooted in the pursuit of creating a better life for his family and community. CoolxDad represents a new generation of engaged fathers, father figures, and male role models who are dedicated to building a better world for their children and communities. Focused on abundant provision, CoolxDad is more than just a personal mission—it's a movement for positive change.
Evan Alvarez
RACE COURSE & SAFETY
Evan, a proud New Orleans native, is a devoted father and active member of the renowned CoolXDad organization. With a background as a tour manager and kit man, he now serves as the Executive Assistant and Office Manager at a private equity firm in Downtown Houston. Outside of work, Evan channels his passion for fútbol as the Founder and President of the Houston Blues, the official Chelsea FC supporters club in Houston. He is also dedicated to personal growth and mentoring future leaders.
Mariah Douglas
MARKETING & SOCIALS
Mariah Douglas is a multi-passionate creative and communications professional with a strong background in media, storytelling, and community engagement. With a genuine passion for bringing people together through meaningful experiences, she’s eager to contribute her expertise to this year’s Turkey Trot. Mariah looks forward to helping amplify the event’s message, enhance participant engagement, and ensure the Turkey Trot continues to be a fun and memorable tradition for the community.
Jennifer Cunningham
SPONSORS & PARTNERS
Jennifer Cunningham is the owner of Cotton Club Collection, a Houston retail boutique mainstay for the past 40 years. A proud mom of two sons attending Bentley University in the Boston area and her alma mater, the University of Texas in Austin, Jennifer and her husband Gavin's empty nest life now revolves around an energetic Shih Tzu puppy named Pebbles. Jennifer is a casual daily runner and excited to volunteer for the inaugural Turkey Day 5K and to support Cool X Dad programs.
Erin Forssman
REGISTRATION & CHECK-IN
With over a decade of experience in race management and a current gig lawyering in the nonprofit sector, Erin is excited to get the chance to support CoolxDad and the first annual Saint Arnold TurkeyDay5K. When she’s not running or practicing her yoga poses, she’s chasing after her toddler, bonding with her bernedoodle, or cheering on the Philadelphia Eagles. Erin has a passion for family, friends, music, fitness, and having fun.
Adam Weaver
COMMUNITY OUTREACH
Adam is a CoolxDad to three incredible daughters. When he isn’t spending time with his wife and girls watching soccer or going for runs, he helps clients capitalize on real estate opportunities as a partner at Pillsbury Winthrop Shaw Pittman LLP. Adam has always had a passion for community involvement (and fitness) so helping CoolxDad (for which he is also a Board Member) team up with Fathom was a no brainer, and he is excited to help create a new Thanksgiving Day tradition for the Houston community.
Want to be a part of next year's team?
Get in touch with us at support@theturkeytrot.org
A production by Fathom.
In today’s world, people are more disconnected and isolated than ever before. Our passion is pioneering unique events that bring people back together through the power of shared experiences . Encouraging togetherness is our life’s work”
This event is produced and directed by Fathom, a full-spectrum production powerhouse that creates, promotes, and produces world-class events, festivals, and music experiences. Known for crafting powerful brands, our creative energy drives the passion we have for producing amazing experiences that we can share with the world.
